Frequently Asked Questions
Everything you need to know about NegotiRate, the calculator, and how deal terms affect your rate.
About the tool
What is NegotiRate?
NegotiRate is a benchmark engine that helps creators assess brand offers against a recommended range. It gives you structured, data-backed guidance — not a truth machine. Think of it as a second opinion on whether a deal is fair.
How does the calculator work?
Enter your stats — platform, follower count, average views, engagement rate, and niche — along with the brand’s offer and deal terms. The engine applies base rates, performance modifiers, and deal-term uplifts to produce a low / mid / high range.
Which platforms are supported?
TikTok, Instagram (Reels, Stories, feed posts), YouTube (integrations and dedicated videos), and UGC. More platforms will follow.
Can I trust the numbers?
They’re benchmark-backed guidance based on market data, not guaranteed truth. No tool can account for every variable in a negotiation. We frame every output as a recommended range, never a single figure. See our methodology page for exactly how we calculate.
See our methodology →Pricing and payments
What do I get for free?
A verdict — below range, near floor, fair, or strong — plus the gap between the brand’s offer and the benchmark. That alone can change how you respond.
What’s in the paid report?
The full benchmark-backed low / mid / high range, a ready-to-send counter-offer email, negotiation scripts for common pushback, a red flag scanner for risky contract terms, and guidance on pricing extras like usage rights and exclusivity.
View pricing →What’s the difference between pay-per-report and monthly?
£25 gets you one full report with 2 negotiation scripts. £19/month gets you unlimited reports with 4 scripts each, saved history, and email delivery.
Compare plans →Can I get a refund?
Reports are delivered instantly, so we can’t offer standard refunds. If something’s not right with your report, get in touch and we’ll sort it out.
Contact us →Deal terms
What are usage rights?
Usage rights mean the brand can use your content in their own ads, website, or marketing materials beyond the original post. This should always cost extra because you’re giving them a creative asset they’d otherwise have to produce themselves.
What is whitelisting?
Whitelisting (also called spark ads or partnership ads) is when a brand runs paid ads through your account. Your name and face appear on their promoted content. This typically adds 20–35% to the base rate.
What is exclusivity?
Exclusivity means agreeing not to work with competing brands for a set period. The uplift depends on how long: roughly +10% for 30 days, scaling up to +50% for 12 months. Longer exclusivity should always mean a higher fee.
Still have questions?
The fastest way to see if NegotiRate works for you is to try it. Free, instant, no sign-up required.