Creator Rate Calculator

STOP GETTING
LOWBALLED
BY BRANDS.

Know exactly how much you're being underpaid, get a ready-to-send counter-offer, and never leave money on the table again. Built for TikTok, YouTube, and Instagram creators.

Free to start · No credit card needed
📊 Sample Rate Report
PlatformTikTok
Followers24,500
Avg Views41,000
Engagement6.8%
Brand Offered£180 — too low
You're Owed£420 – £680
⚡ Free Preview
You're being underpaid by 57%. Unlock your full report to see the exact rate, counter-offer email, and negotiation scripts.
LOCKED — FULL REPORT
✉️ Counter-offer email 💬 Scripts 🚩 Red flags
See exactly how much you're underpaid
Ready-to-send counter-offer email
Negotiation scripts for every pushback
Exclusivity & usage rights pricing
Red flag detection in brand briefs
Works for TikTok, YouTube, Instagram
negotirate.app
See exactly how much you're underpaid
Ready-to-send counter-offer email
Negotiation scripts for every pushback
Exclusivity & usage rights pricing
Red flag detection in brand briefs
Works for TikTok, YouTube, Instagram
negotirate.app
Free Tool

Find out right now.

Enter your real stats and what the brand offered. We'll calculate exactly how much you're being underpaid — free, using live AI analysis.

We'll also send you your result so you don't lose it. No spam.

Free · Real AI analysis · No spam ever

Social Proof

Creators already getting paid more.

Real results from real creators who stopped guessing.

★★★★★

"I was about to accept £200 for a sponsored post. NegotiRate told me my real rate was £480. I countered, they accepted immediately. The tool paid for itself 40× in one deal."

🎮
Jamie K.
Gaming creator · 31K TikTok
★★★★★

"I didn't know exclusivity was worth extra money. The red flag scanner flagged a 90-day exclusivity clause I almost signed for free. Saved me from turning down £1,200 in other deals."

💄
Priya M.
Beauty creator · 58K Instagram
★★★★★

"The counter-offer email is the best bit. I used to spend 30 minutes drafting these. Now I copy, edit the name, send. Brand replied within the hour and met my rate."

🏋️
Marcus T.
Fitness creator · 22K YouTube
The Problem

Every creator leaves
money on the table.

Brands know what fair rates look like. Most creators don't. That's not an accident.

😤

You're guessing your rate

Generic calculators give ballpark numbers with zero context. They don't know your niche, your engagement, or what that brand actually budgeted.

76%of creators undercharge on their first brand deal
📩

You don't know how to negotiate

Brands lowball and wait. Most creators accept it because they have no counter-offer ready and don't want to seem difficult.

£800+average left on the table per deal by mid-size creators
🚩

You miss the expensive extras

Exclusivity clauses. Usage rights. Rush fees. Most creators don't know these should cost more — and brands never volunteer to say so.

more value hidden in contract extras than the base post fee
How It Works

Your rate in 60 seconds.

Three inputs. One sharp answer. Everything you need to reply to that brand with confidence.

01

Enter your stats

Platform, followers, average views, engagement rate, niche. 30 seconds. No account needed.

02

Paste the brief

Drop in what they're asking for — deliverables, exclusivity, deadline, what they offered. More context = sharper report.

03

See what you're owed

Free: see exactly how much you're being underpaid. Unlock: get your counter-offer email, scripts, and red flag analysis.

What You Get

Not just a number.
A full negotiation kit.

Every piece of information you need to walk into a brand deal and come out paid fairly.

📉

Underpayment Gap (Free)

See exactly how much below fair value the offer is — as a percentage and a £ amount. The number that makes you act.

💰

Personalised Rate Range

Your exact low and high rate based on platform, niche, engagement, and market data — not generic averages.

📧

Counter-Offer Email

Professional, ready-to-send. Backed by your numbers. Just edit the name and hit send.

💬

Negotiation Scripts

Exact words for when they push back, go silent, or try to add deliverables without extra pay.

🚩

Red Flag Scanner

Catches bad exclusivity clauses, usage rights grabs, and sneaky terms brands hope you won't spot.

Sample output — free tier
You're being underpaid by
57%
Gap in £
£230–£410 below fair value
Brand Offered
£180 — counter immediately
Your Exact Rate Range
£420 – £680
Counter-Offer Email
Hi [Name], thank you for reaching out. After reviewing the brief I'd love to move forward at £550...

Exact rate, counter-offer email, scripts & red flags — unlock with a full report

Pricing

Pays for itself the first time you use it.

One extra £50 on a brand deal covers months of unlimited reports. The maths is easy.

Free
£0 forever
See how much you're being underpaid. No card, no account.
Enter your stats & brand offer
See your underpayment % and £ gap
Powered by live AI analysis
Exact rate range
Counter-offer email
Negotiation scripts
Red flag scanner
Pay Per Report
£25 / report
A deal just landed. Pay once, get everything you need to counter it.
Full personalised rate range
Underpayment gap & verdict
Ready-to-send counter-offer email
2 negotiation scripts
Red flag scanner
Extras & add-on pricing
Unlimited reports
Most Popular
Unlimited Monthly
£20/mo
Multiple deals every month. Every feature, unlimited reports.
Full personalised rate range
Underpayment gap & verdict
Ready-to-send counter-offer email
All 4 negotiation scripts
Red flag scanner
Extras & add-on pricing
Unlimited reports every month
Full report history saved
Lifetime Access — £149 Sold Out Lifetime spots are gone. Get notified if we release more.
FAQ

Questions answered.

How accurate are the rates? +
Rates are calculated using your real engagement data plus current market benchmarks by platform and niche. They're a strong, personalised guide — consistently more accurate than any generic calculator because they factor in your specific stats.
What platforms does it support? +
TikTok, Instagram (Reels, feed posts, Stories), YouTube (integrations and dedicated videos), Twitter/X, and Twitch. More platforms added based on user requests.
Will brands be annoyed if I use the counter-offer email? +
No — brands expect negotiation, it's built into their process. A professional, data-backed counter-offer actually increases how seriously they take you. The email is firm and respectful, never aggressive.
Do I need a minimum follower count? +
No. NegotiRate works from 1,000 followers upward. Micro-creators often get the worst deals because they assume their rates should be low — this tool corrects that assumption with data.
Can I cancel the monthly plan anytime? +
Yes, cancel anytime from your account with no awkward flows. You keep access until the end of your billing period.

KNOW YOUR WORTH.
GET PAID IT.

The next brand deal lands in your inbox any day. Will you know what you're owed?

negotirate.app