Should I charge for YouTube end screens and cards?

Yes, but modestly. End screen placements are typically $50–$200 as an add-on to an existing deal. Pinned comments with brand links are $50–$150. Description links alone are rarely worth offering — brands get very little value from them and it sets a low precedent for future deals.

YouTube

YouTube Brand Deal Rates US
2026 Benchmarks

Q: How much should a US YouTuber charge for a brand deal?

US YouTubers typically use a CPM-based formula. A common benchmark is $20–$40 per 1,000 views for a mid-roll integration. A channel averaging 50k views per video would therefore charge $1,000–$2,000 for a standard integration. Dedicated videos command 2–3× this rate.

Q: How do I calculate my YouTube sponsorship rate?

The most common formula is: Average Views × CPM ÷ 1,000. CPM (cost per mille) for YouTube integrations typically ranges from $20–$60 depending on niche. Finance and tech channels command the highest CPM. Use NegotiRate's calculator for a personalised rate based on your exact stats.

How much should you charge for a YouTube sponsorship? This guide covers real UK rate benchmarks by subscriber count, average views, integration type and niche — so you know exactly what your channel is worth before a brand gets in touch.

Get your personalised YouTube rate in 30 seconds — free, no signup required.

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How YouTube Sponsorship Rates Are Calculated

YouTube rates are primarily driven by average video views, not subscriber count. The standard formula brands use is a CPM (cost per 1,000 views) multiplied by your average views. UK CPM benchmarks typically range from $20–$60 per 1,000 views depending on your niche.

A channel averaging 50,000 views per video at a $30 CPM would charge approximately $1,500 per integration. Dedicated videos should be priced at 2–3× this rate.

📊 Use average views, not your best video Always quote your average views across your last 10–15 videos, not your best-performing one. Brands are buying what they can expect to get, not what you once achieved. Quoting inflated numbers damages trust and leads to bad deals.

UK YouTube Rate Benchmarks 2026

Avg Views/Video	Integration (60–90s)	Dedicated Video
5,000 – 20,000	$150 – $600	$400 – $1,500
20,000 – 50,000	$600 – $1,500	$1,500 – $4,000
50,000 – 150,000	$1,500 – $4,500	$4,000 – $12,000
150,000 – 500,000	$4,500 – $15,000	$12,000 – $40,000
500,000+	$15,000+	$40,000+

YouTube Integration Types & Pricing

Format	Pricing vs Base	Notes
Mid-roll Integration (60–90s)	Base rate	Standard benchmark, highest completion rate
Pre-roll Integration (30s)	60 – 70% of base	Lower completion, quicker to produce
Dedicated Video	2.0 – 3.0× base	Full video commitment, premium trust signal
End Screen Placement	+$50 – $200	Add-on only, low standalone value
Pinned Comment + Link	+$50 – $150	Add-on, useful for brand tracking

YouTube Rates by Niche

Niche has the single biggest impact on YouTube CPM after views. Finance content can command 3–4× the CPM of a general vlog channel. Always factor your niche into your rate — and don't be afraid to justify it to brands.

Niche	CPM Range	Rate Multiplier
Personal Finance / Investing	$50 – $90	2.5 – 4.0×
Tech / Software Reviews	$40 – $70	2.0 – 3.0×
Business / Entrepreneurship	$35 – $60	1.8 – 2.5×
Health & Fitness	$25 – $45	1.5 – 2.0×
Gaming	$18 – $35	1.0 – 1.5×
Entertainment / Vlogging	$15 – $28	0.8 – 1.2×

YouTube Usage Rights

YouTube deals increasingly include requests for the brand to repurpose your video as an ad. This is separate from the sponsorship and should be priced separately — many YouTubers miss this entirely.

Usage Type	Additional Charge
Brand shares video on their channels	+10 – 20%
Brand runs video as paid YouTube ad	+30 – 60%
Exclusivity (no competitor deals, 30 days)	+20 – 40%
Exclusivity (90 days)	+50 – 80%

🎯 Exclusivity is often undercharged If a brand asks you not to work with competitors for any period, that has a real cost. You're not just getting paid for one video — you're being paid for the deals you can't take. Price exclusivity accordingly.

Frequently Asked Questions

How much should a US YouTuber charge for a brand deal?

US YouTubers typically price integrations based on average views using a CPM formula. A channel averaging 50k views per video would charge approximately $1,500–$2,500 for a standard mid-roll integration. Dedicated videos are 2–3× this rate. Use the NegotiRate calculator for a personalised figure.

What is the difference between a YouTube integration and a dedicated video?

An integration is a 60–90 second sponsored segment within a regular video. A dedicated video is an entire video about the brand. Dedicated videos should be priced at 2–3× your integration rate — they require full production commitment and carry more reputational weight.

How do I calculate my YouTube sponsorship rate?

Take your average views per video and multiply by your CPM rate divided by 1,000. CPM varies by niche — finance channels typically use $50–$90, gaming channels $18–$35. Or use NegotiRate to get a fully personalised calculation.

Should I charge for YouTube end screens and pinned comments?

Yes, but as modest add-ons to an existing deal — typically $50–$200. Never offer them as standalone deliverables as it sets a low-value precedent for future brand conversations.

Is Your YouTube Deal Fair?

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YouTube Brand Deal Rates US2026 Benchmarks